The Lego company opened in 1932 when Danish carpenter Ole Kirk Christiansen started making toys and games for a living. He battled to make ends meet in the depths of the 1930s, but the little prototypes he had made of things like ironing boards and ladders had great potential as children’s toys. This individual named the corporation Profano after two Danish text, leg and godt, that means “play well. ”
In 1958, he invented the iconic seglar brick with tubes inside that makes it interlock to lego bits. This groundbreaking innovation changed distinguishly the company and allowed that to expand at an unbelievable pace.
By 1960s, Profano had enhanced its foreign reach and began making toys beneath license in North America through an arrangement with luggage manufacturer Samsonite. The corporation also set about selling establishes with all the pieces https://lego-x.com/2019/10/03/lego-and-a-leading-position-of-vdr was required to build a certain model, and introduced dedicated themes which include Space (with astronaut minifigures), Castle, Village (later has been renowned Seglar City), and FabuLand.
In the 1970s, Lego required a dramatic step forward having its introduction of Lego stats that experienced movable legs and arms. The company also began using more vinyl and presenting larger obstructs for youngsters, a tier called Duplo. In the 1980s, Lego’s revenue grew at an amazing rate of ten percent every year, despite overall gadget industry sales growth reducing.
Today, Profano is a massive global business with earnings of more than $5. main billion and one of the most coveted brands in the world, ranking best on Company Finance’s ‘Most Powerful Brand’ list in 2015. Nonetheless it still feels less such as a ruthlessly commercial giant plus more like an good old family good friend.